About Facilitating Marketing Strategy and Implementation

Supporting business-unusual and business-as-usual So your business strategy is defined and now you need to translate that into a strategy for Marketing to deliver against. The marketing strategy directly supports the business strategy (business-unusual) and must also support business-as-usual. Both Read More …

About Facilitating Strategy

Strategy is not a mystery but it is complex and it requires specific skills Strategy seems so simple when done right but because it’s a complex integration of process, ideas, mitigations, strengths, personalities and pasts, many companies find it mystifying. Read More …

About Facilitation

An approach for context and motivation My approach is collaborative; in most cases the people that I work with know their company intricately, have plenty of ideas for improvement and understand their competitive environment very well. Using appropriate models and Read More …